Insights

Are you curious about what we do? We offer you insights into our world and that of our clients, provide practical tips and bring you news and topics relating to leadership and change.

C.S.Lewis

Irren ist menschlich. Fehler zuzugeben zeugt von Charakter. Aus ihnen zu lernen führt zum Erfolg.

Is your glass half full or half empty?

Sailboat on a calm sea at sunset, with a wooded island in the background

Align decisions with your own North Star

Blog post by Flora Otahal

Why do you do what you do?

Simon Sinek

Customers will never love a company until the employees love it first.

Why is it worth investing in a corporate culture?

Blog post by Flora Otahal

What does COX mean?

The Areas of Application of Megatrends

Vision

The vision clearly aligns the organisation with the future, navigates through change and provides orientation and support. Understanding future-oriented trends can support you in developing a timely vision.

Strategy

The strategy comprises the successful positioning of the organisation and the development of new future markets that can be uncovered with the help of megatrends.

Innovation

Megatrends are important for developing new products and services at the cutting edge – and therefore crucial for innovation as a whole.

Communication

Understanding megatrends helps to speak a common language with customers and understand their needs – this allows corporate communication to be adapted in a targeted manner.

Woman in a black blazer standing with her arms crossed in front of a flip chart

Megatrends 2024 – The future is calling!

Blog post by Karina Frömter

Joana Breidenbach and Bettina Rollow’s book

Book recommendation: New Work Needs Inner Work